Sales → Secondary sales
Secondary sales, as billed
Every linked distributor's invoices to retailers, by product, outlet and territory: their own books, not a monthly upload. Drill from zone to outlet, within each user's territory.
Enterprise edition for brands and manufacturers
Your distributors.
Live, from their books.
Secondary sales, channel stock, schemes, claims and primary orders from every linked distributor's own billing, the day it happens. Shared by their consent. Your ERP stays your ERP.
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Secondary sales
₹4.82 Cr
▲ 9% vs last month
Primary sales
₹5.10 Cr
▲ 4% vs last month
Channel stock
38 days
▼ 6% days of cover
Claims waiting
₹12.4 L
14 claims · SLA 7 days
Secondary by territory
This month vs last- North₹1.62 Cr
- West₹1.21 Cr
- South₹1.08 Cr
- East₹0.91 Cr
What needs attention
- Jain Agencies, Jaipur71 days of cover · order pausedReview
- Diwali Combo · buy 12 get 192% of budget used · 9 days leftOpen
- CLM-0412 · Jain Agencies₹1,84,000 waiting for checkerCheck
Distributors live
51 / 52
Outlets billed
18,420
Fill rate
94%
Sample data · Example brand · Aarav Foods
- Set up with you, under one contract
- Data stays in India
- Every action audited
- Your ERP stays the system of record
The gap
Primary you know. Secondary you guess.
Between your ERP and the shop shelf sit distributors with their own software, their own spreadsheets and their own month-end. Brand OS closes that gap without replacing what they run, or what you run.
Secondary sales
TodayA monthly Excel from each distributor, weeks after the month closes
With Brand OSEvery invoice to a retailer, within minutes of billing, by product, outlet and territory
Channel stock
TodayA phone call, and a number nobody can check
With Brand OSStock and days of cover per distributor, SKU and batch, with old-MRP stock flagged
Schemes
TodayAnnounced by circular, applied by hand, costed after the fact
With Brand OSPublished once, applied inside the distributor's billing, with a budget enforced per distributor
Claims
TodayA courier of invoices, reconciled line by line
With Brand OSDrafted from the bills that earned them, every line matched before finance opens it
Primary orders
TodayWhatever each distributor feels like ordering
With Brand OSSuggested from your norms and real secondary, approved in your queue, sent to your ERP
Trust in the number
TodayWho typed this, and when?
With Brand OSChecked against the distributor's own books every night, with a freshness stamp on every screen
What you get
The whole channel, on one console.
Six things a brand has always wanted from its distributors, from the distributors' own books.
Supply → Channel stock
Stock in the channel
Distributor stock and days of cover for your products, by SKU, batch and MRP, so stock-outs and overstock show up before they cost a sale.
Trade → Schemes · Price lists
Prices and schemes, pushed into billing
Publish price lists and schemes to the distributors they apply to. They arrive locked in the distributor's billing, with a budget per distributor that the engine enforces.
Claims → Claims inbox
Claims on the same numbers
Scheme claims are built from the invoices that earned them. Approve, partially approve or reject with a reason code, under a maker-checker trail, and settle through your ERP.
Supply → Distributor orders
Primary orders from norms
Days-of-cover norms per distributor and product turn real secondary into a suggested order. Review it in your queue, send it to your ERP, and see the invoice come back as the distributor's receipt.
Sales → Outlet coverage · Field visits
Outlets and field work
Which outlets buy your products, new and lost outlets, lines per outlet, and salesman visits wherever the distributor switches them on.
Also: your product catalogue published to every distributor, circulars with read receipts, data health per link, your depot stock shared with distributors, and Excel exports of any table.
A month inside Brand OS
From the price list to the credit note, without a single spreadsheet.
One festive season for the example brand, moment by moment. Pick one; the work it shows is real, the figures are a sample business.
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PL-2026-Q4 · Diwali price list
Published| Product | Distributor | Retailer | MRP |
|---|---|---|---|
| Aarav Masala 100g | ₹38.5 | ₹42 | ₹48 |
| Aarav Ghee 1L | ₹512 | ₹548 | ₹599 |
| Diwali Gift Pack | ₹640 | ₹690 | ₹749 |
| Aarav Atta 5kg | ₹232 | ₹248 | ₹270 |
184 products · effective 1 Oct · Delhi NCR, Rajasthan, UP
Maker-checker
- ✓Drafted · Trade marketing09:10
- ✓Approved · Finance · step-up code09:12
- ✓Delivered · 52 distributors09:14
Delivery
52 / 52
Applied inside each distributor's billing
Screens from the product · Sample data · Example brand · Aarav Foods
Publish the Diwali price list once.
Trade marketing drafts it. Finance approves with a fresh emailed code, because nobody approves what they made. By 09:14 it is in the billing of every distributor it applies to.
- Draft PL-2026-Q4 · 184 products
- Approved · Finance, step-up code
- Delivered to 52 of 52 distributors
- Day 1 · 09:10: Publish the Diwali price list once. Trade marketing drafts it. Finance approves with a fresh emailed code, because nobody approves what they made. By 09:14 it is in the billing of every distributor it applies to.
- Day 2 · 11:30: The scheme goes live inside billing. Buy 12, get 1 free on the combo pack, for Delhi NCR and Rajasthan. The budget is split per distributor and enforced in their billing; their salesmen see it on the order screen the same morning.
- Every day · 06:00: Secondary and stock arrive, checked. Every bill and stock movement is sent as it happens. Overnight, each distributor's figures are reconciled against their own books, and the console shows the lag and the mapping coverage of every link.
- Day 18 · 16:40: A distributor's stock drifts. You see it first. Jain Agencies, Jaipur, is sitting on 71 days of the gift pack. The suggested order pauses that product, the ASM gets the exception, and a liquidation scheme is a click away.
- Day 30 · 18:00: Claims draft themselves. At period close, each distributor's scheme cost becomes a draft claim with every invoice line that earned it. No courier, no retyping, nothing to reconcile by hand.
- Day 35 · 10:20: Settle in days, with the GST done right. The checker approves or partially approves with a reason code. The settlement advice goes to your ERP, the credit note comes back into the distributor's books, and the ITC reversal is confirmed on both sides.
Why distributors say yes
Built so a distributor can say yes.
The distributor gets a full billing, stock, GST and collections system for every brand it carries. You get its books for your products only. That is why the link gets accepted, and why the data stays honest.
What you see
- Sales and stock of your products, by product, outlet and territory
- Outlet names and contacts, salesman visits and GPS, if they switch those on
- Claims, schemes, price lists and primary orders on the link
What you never see
- The other brands they carry, their purchase prices or their margins
- Their retailers' balances, their cash or their accounts
- Anything after they end the link: your copy is deleted
The distributor stays in control
They choose what to share, never more than you asked, and confirm it with a one-time code
Turning an option off deletes your copy of that data at once; ending the link deletes the rest after 30 days
They see exactly what you see, through the same view, and a log of who at your brand opened their line-level data
A distributor not yet on Distiqo AI joins from your invitation; we move their data across and run two weeks in parallel
Enterprise controls
Controls your finance team will recognise.
Brand OS is built for a brand with regions, managers and an auditor, not for a single login shared around the office.
Roles and territory scope
Ten brand roles, from admin to read-only. A regional manager sees their region and nothing else; approvals route by position, and a vacant seat escalates to the one above it.
Maker-checker with step-up
Price lists, schemes, claims and credit holds need a second person and, by default, a fresh emailed code. No one approves what they made, edited or submitted. Thresholds are yours to set.
An audit log for the auditor
Every approval, every change, and every time someone at your brand opened a distributor's line-level data, exportable.
Your ERP, by signed API or Excel
Primary orders and settlement advice go out; invoices, credit notes and dispatch status come back. Signed requests, webhooks with retries and replay, and control totals for your IT team.
Data in India, exportable in full
Encrypted, backed up daily, hosted in India and built for the DPDP Act. Your data exports with you; a distributor's data is deleted when a link ends.
Sign-in security you choose
Trusted-device periods, roles that always need a code, a server-side idle timeout, and sessions your admin can end everywhere.
More on how we keep data safe: Security.
How we set you up
Live in weeks, not quarters.
A paid pilot with a handful of distributors in one or two regions comes first, measured against what you have today. The rest of the network follows in waves, each with hypercare.
- 01
We set up your brand
Our team builds it with you from your GSTIN: territories, roles, your catalogue and price lists. Your owner gets a sign-in by email.
- 02
You invite distributors
By GSTIN, from Network → Distributors. A distributor already on Distiqo AI gets your invitation in their inbox; one that isn't gets an invitation to join.
- 03
They accept and choose what to share
The distributor's owner reads the network terms, ticks what to share, never more than you asked, and confirms with a code. Products are matched by barcode.
- 04
Their books feed your console
Bills, returns and stock arrive within minutes from the distributor's own billing, the last 12 months included, and are checked against their books every night.
What we need from you
Your GSTINProduct catalogue, in ExcelPrice lists and running schemesYour distributors, by GSTINAn ERP contact, if you have onePricing
Enterprise edition. Priced by contract.
One agreement for your brand, sized on your distributor network and your team. We start with a paid pilot in one or two regions, credited against the first year when you go ahead.
Talk to usWhat the contract covers
- Brand OS for your sales, trade marketing, finance and supply teams
- Distribution OS for every linked distributor, free to them under your programme
- Implementation with our team: masters, product mapping, the ERP interface, scheme set-up and training
- Distributor onboarding, including migration from Tally, Marg, BUSY or Zoho
- Hypercare for every rollout wave, and a named contact
Everything above sits on one agreement. The number is the one we sign together.
Do our distributors need to change software?
They run Distribution OS: billing, stock, GST, collections and a salesman app, for every brand they carry. Distributors already on it accept your link; the others join from your invitation, and we move their masters, opening balances and stock across from Tally, Marg, BUSY or Zoho, with two weeks in parallel before cut-over.
Does this replace our ERP?
No. Your ERP stays the system of record for your invoices and credit notes. Primary orders go to it and its invoices and credit notes come back, by signed API or Excel.
How fresh is the data?
Minutes. Every bill and stock movement at the distributor is sent as it happens, and a freshness indicator in the console shows each distributor's lag. Overnight, the figures are reconciled against the distributor's own books.
How are schemes and claims checked?
Schemes run inside the distributor's billing, so each bill records what the scheme gave. The claim is drafted from those same bills, and every line is matched against what you received before finance reviews it. Each scheme declares upfront whether it settles by GST credit note or financial credit note.
Who can approve money?
Price lists, schemes, claims and credit holds need a second person and, by default, a fresh emailed code. No one approves what they made, edited or submitted, and thresholds are yours to set.
What does a distributor get out of it?
A full system for their whole business, free to them under your programme: billing, stock, GST, collections and a salesman app. Your invoices arrive as ready-to-receive stock, your schemes apply themselves at their counter, and claims settle in days instead of months.
What can a distributor hide from us?
Everything that is not yours. You only ever see lines for products mapped to your brand: never the other brands they carry, their purchase prices, their margins or their retailers' balances. They choose which options to share and can end the link at any time.
How long does it take?
The pilot is a matter of weeks: a handful of distributors in one or two regions, measured against what you have today. The rest of the network follows in waves with hypercare. We never go live in the pre-Diwali sell-in.
How is it priced?
By contract, sized on your distributor network and team, with a paid pilot credited against the first year. There is no sign-up and no card: tell us about your distribution and we will call you.
Talk to us
Tell us about your distribution.
A call with our team within one working day: your network, your ERP and what you would fix first. No deck, no obligation.
- 1Someone from our team calls you within one working day
- 2A pilot scoped around your regions and your ERP
- 3Your owner sign-in arrives by email once your brand is set up