Order management for distributors
Every order, from every channel, in one queue
Last updated: 8 October 2026
Distiqo AI is order management software for FMCG distributors. Orders entered at the counter, booked for salesmen, sent on WhatsApp and placed by shops on the retailer network land in one queue, are checked for stock and credit, and run through billing, packing, delivery and collection in the same system — the Distribution OS.
1. Where orders come from
| Channel | How it works in Distiqo AI |
|---|---|
| Counter and office | Fast order and challan entry with history, rates remembered per item, and a salesman tagged to the order |
| Salesmen | Orders booked for a salesman, with beats, schedules and van trips planned in the same system |
| Text or a photo of the order, Hindi-English mixed included: read, matched to your items, checked for stock and credit, and drafted for approval | |
| Retailer network | Shops on the Retailer OS order from your catalogue, with your live offers and shared targets; the order lands as a draft challan |
| Ask Distiqo AI | Ask the assistant to create an order; it shows a preview and acts only when you confirm |
2. How WhatsApp orders become bills
A message like “50 Maggi 200g, 20 Coke 500ml, urgent bhejo” goes through seven steps:
- The sender is matched to a retailer on your books.
- Each line is matched to an item in your catalogue, including the names your retailers use for them.
- Stock is checked.
- The retailer's credit limit and overdue amount are checked.
- A draft order is created and placed in the triage queue.
- A person approves, edits or rejects it.
- The approved order is billed and goes to dispatch.
More detail in From a WhatsApp message to an invoice.
3. After the order
- Billing with schemes, batches and e-invoices — see billing software for FMCG distributors.
- A fulfilment board: pick lists, packing, holds, and trips suggested by beat.
- Van loading, delivery stops, returns and cash collected at the door, and trip close with a cash count.
- Courier shipping with Delhivery on your own account, with a tracking link for the retailer.
- Collections ranked by risk, with WhatsApp reminders drafted for your approval.
4. Questions
How do FMCG distributors manage orders from many channels?
With one order queue. In Distiqo AI, orders entered at the counter, booked for salesmen, sent on WhatsApp and placed by shops on the retailer network all land in the same place, are checked for stock and credit, and go through the same billing, packing, dispatch and collection.
How do distributors automate WhatsApp orders?
Distiqo AI reads a WhatsApp order — text or a photo, including Hindi-English mixed messages — matches each line to your items, checks stock and the retailer's credit, and drafts the order. A person approves it in the triage queue, and approved orders are billed. It learns your retailers' names for items as you approve.
Can retailers order directly from my catalogue?
Yes, shops on Distiqo AI's Retailer OS order from your catalogue, see your live offers and their own ledger, track the order to delivery, and turn your bill into stock in one tap. Shops that aren't on Distiqo AI keep ordering the way they do now — at the counter, through your salesmen or on WhatsApp.
What happens after an order is approved?
It moves from draft to dispatched, invoiced (in part or in full) and delivered: pick list, packing, van loading and trips by beat, delivery with returns and cash collected at the door, or courier shipping with Delhivery. Every step posts to stock and the books.
Does it check credit before billing?
Yes. The credit limit and stop-supply status are checked at billing, and overdue accounts are ranked for collection with reminders drafted for your approval.
5. Get access
Distiqo AI is in private beta, onboarding distributors in small groups. Orders from the counter and the retailer network are in every plan; AI orders from WhatsApp and the field team come with Growth (₹12,000 a month billed monthly, or ₹10,000 a month paid yearly, before GST). Join the waitlist, or compare it with Marg, Tally, BUSY and Zoho.
Questions? Write to info@distiqoai.com or message us on WhatsApp. See also our Privacy Policy, Terms and Security pages.